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 1913BERLIN @Mercedes-Benz Fashion Week Berlin

1913BERLIN @Mercedes-Benz Fashion Week Berlin


"19" and "13" stand for "Individuality".  "BERLIN" is home base, an inspirational city with a penchant for risk, adventure and freedom

Taking a relaxed approach to cashmere: highly acclaimed luxury material. The subtle references to American sportswear adds a distinct youthfulness; an attitude that combines with aboriginal-inspired patterns to create a striking and most certainly wearable collection.

“1913Berlin” is a new go-to luxury made for living in.  These exclusive knits make an exceptional statement:  effortless, ethereal, and edgy.

Established2010, dabuted in January 2012 at Mercedes-Benz Fashion Week Berlin to good reviews from WWD, GQ, VOGUE Germany and Italy, ELLE HongKong and China.

1913BERLIN cashmere collections are made by  artisans in Italy. 





  Yujia (  Founder, Design and Creative   Director) and her dog Max

Yujia (Founder, Design and Creative Director) and her dog Max

about the Designer 

"Yujia is one of promising designers at Mercedes-Benz fashion week Berlin"  - WWD

Specialized in cashmere knitwear design, she was on " one to watch" by USA's Women's Wear Daily (WWD), named one of Best newcomers by German textile magazine TextilWirtschaft,  and  

 "a new star in cashmere sky" -Die Welt (Germany news daily)

German-Chinese designer Yujia,  born in west China's multi-ethnic Uyghur Autonomous Region, an important stop in ancient silk road. Studying first Fine Arts, then Fashion & Textile Design, from New York, Paris to London, she worked some years in the cashmere apparel industry as Trend consultant, Design director before debuting her own cashmere knitwear line in January 2012 in Mercedes-Benz Fashion Week Berlin. Based in Berlin, a city with a penchant for risk, adventure and freedom. Yujia responds to the city's cool and easy attitude, combination of the serious and the carefree, Europe's most creative capital proved inspiration - uniting Yujia's artistic and design talents, sparking her to form her inventive cashmere collections.

Yujia currently divides her time between Berlin and Paris with her weimaraner dog Max.